NotBia was created out of a deep passion for design, swimwear, and a love for the ocean. Founded by Bianca Ljubenkov, who has been sewing since the age of six, the brand reflects her lifelong dream of becoming a designer—a dream that was temporarily put on hold but reignited after a transformative holiday.

Bianca’s creative spirit and dedication to swimwear led her to craft designs featuring the perfect cuts and styles that every woman loves. Known affectionately as Biancaalwaysinabikini, her obsession with bikinis shines through in every piece NotBia offers.

The brand is built on a foundation of sustainability, using premium recycled materials to create swimwear that is both beautiful and eco-conscious. NotBia combines timeless style with a commitment to protecting the planet, ensuring every bikini feels good to wear and is kind to the environment.

NotBia is swimwear for free spirits, sun lovers, and women who want to look and feel amazing while making a positive impact.